All of our Go-to-market articles
The Secret to Running Effective Growth Sprints — Follow This Process to Learn Faster
"With every growth experiment, you're not just trying to optimize your return on ad spend, lower your CPA, or bag a few new logos ahead of the next fundraise. You're fundamentally learning and making progress toward a simple question: How are we going to grow this business?"
The Most Common Go-to-Market Questions This Expert Gets from Early Founders
Struggling to figure out your startup's early go-to-market? First Round's VP of GTM Emery Rosansky shares her expert advice and tactical templates for narrowing down your ICP, running a successful sales call, and accurate forecasting.
The Rounds’ Path to Product-Market Fit: Accelerating the Eco-Friendly Delivery Startup through Gut Intuition
In this post in our “Paths to Product-Market Fit” series, The Rounds’ Alex Torrey sits down with First Round partner Todd Jackson to tell the story of how he came up with the idea for his eco-friendly delivery service, and what signals guided him along the way.
Pull, Don’t Push: How Catalysts Overcome Barriers and Drive Product Adoption
Marketing expert Jonah Berger has spent years probing into the science behind changing people’s minds, and why becoming an effective change agent is about lowering barriers, not pushing harder. He distilled five of the most common barriers into a simple framework and walks us through it.
Airtable's Path to Product-Market Fit — Lessons for Building Horizontal Products
In the first post for our new series, "Paths to Product-Market Fit," Airtable co-founder Andrew Ofstad sits down with First Round partner Todd Jackson to share the inside story of the no-code platform's long journey and the challenges they came across while building a horizontal product.
The Design Leadership Playbook: How to Hire, Onboard & Manage a High-Impact Design Org
From the high-level perspective of what makes for a great design leader, to the tactical suggestions around the slide that needs to be in your portfolio presentation, Twilio & Segment's Hareem Mannan shares useful advice for every stage of a designer's career.
A Founder’s Step-by-Step Guide to Getting Your First 1,000 Community Members
Pivots, MVPs and Community: How Joseph Quan, Founder & CEO of Knoetic, got his startup back on track by making community his wedge. He shares his hard-won wisdom and his six-step guide for building a community like a product.
The Playbook This Startup Used to Get Their Founders on 100+ Podcasts in 6 Months
When it comes to turbocharging brand awareness for your startup, think podcast Interviews over ads. Tom Griffin, Head of Partnerships at Levels makes the case for why you should do a podcast tour for your startup, with a step-by-step guide for getting it right.