All of our eero articles

Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes

After working with hundreds of startups on brand strategy, Arielle Jackson shares the most common early marketing missteps that founders make. From how to articulate your product benefit and clarify your company's purpose, to tips for infusing your brand with personality and making your launch annou

Fighting Factions: How Startups Can Scale Without Mutiny

Between them, eero's David Loftesness and BCG Digital Ventures' Alexander Grosse have held engineering leadership roles at Twitter, SoundCloud, Amazon/A9, issuu and Nokia. Throughout their careers, they’ve noted a silent force that can be particularly damaging to a fast-growing company: factions.

The Case For Startups to Put CX at Their Core

At eero, the Customer Experience (CX) team is known as the "truth squad." Here's how its CEO and Co-founder Nick Weaver and Head of CX Dana Lindsay built and scaled an essential — but often overlooked — discipline at startups.

The Beta Program Behind This Startup's Winning Launch

Successful launches are fueled by robust beta programs. Here's how eero's Head of Beta & Special Programs Kelly Neary and Head of Product Paul Nangeroni cracked the code with beta testing.

This 90-Day Plan Turns Engineers into Remarkable Managers

Twitter's former Director of Engineering shares the plan he uses to transform engineers into successful and happy managers.