All of our Decision-making articles

The Ultimate Guide to Running Executive Meetings — 25 Tips from Top Startup Leaders

The Ultimate Guide to Running Executive Meetings — 25 Tips from Top Startup Leaders

Learn 25 tips from top leaders to run effective leadership meetings. From getting started with an executive team to crafting the agenda and tracking success.
Advice for the Pre-Product-Market Fit Days — This Founder’s Playbook for Pivoting with Purpose

Advice for the Pre-Product-Market Fit Days — This Founder’s Playbook for Pivoting with Purpose

CEO Tara Viswanathan shares her biggest lessons from the early years of building Rupa Health — including how to pivot your way into the right product and build the winning team.
“Get Off the Floor” and Other Career Advice from Microsoft, Looker, Reddit & Twitter

“Get Off the Floor” and Other Career Advice from Microsoft, Looker, Reddit & Twitter

Nick Caldwell's resume includes an enviable list of companies — Microsoft, Reddit, Looker and Twitter. He shares his biggest lessons from each for a crash course in finding success across different company cultures, scales & functions.
An Exact Breakdown of How One CEO Spent His First Two Years of Company-Building

An Exact Breakdown of How One CEO Spent His First Two Years of Company-Building

Sam Corcos, co-founder & CEO of Levels, tracked exactly how he spent the two years since founding the company for a rare inside look at being a startup leader.
Counterintuitive Lessons on How to Get Better as You Scale, From Twilio’s Jeff Lawson

Counterintuitive Lessons on How to Get Better as You Scale, From Twilio’s Jeff Lawson

13 years after Twilio first launched, CEO and co-founder Jeff Lawson opens up about the peaks and valleys to share a set of unconventional company building lessons on how to get better as you scale — from introducing new products and refining go-to-market strategies to focusing annual planning.
Focus on Your First 10 Systems, Not Just Your First 10 Hires — This Chief of Staff Shares His Playbook

Focus on Your First 10 Systems, Not Just Your First 10 Hires — This Chief of Staff Shares His Playbook

As Chief of Staff at HashiCorp, Kevin Fishner focuses on treating the company like a product. Here, he unpacks why the systems side of company building doesn’t get as much attention and digs into the nitty-gritty details of how they set and track progress toward goals.
Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)

Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)

Product builders should aim for lovable, not just viable. Jiaona Zhang (product leader at Dropbox, Airbnb, WeWork and lecturer at Stanford) shares her tactics for building MLPs that win users' hearts.
The Secret to a Great Planning Process — Lessons from Airbnb and Eventbrite

The Secret to a Great Planning Process — Lessons from Airbnb and Eventbrite

Poor planning can spell disaster for companies and sow distrust among teams. Drawing from their careers at Eventbrite and Airbnb, Lenny Rachitsky and Nels Gilbreth break down their "W Framework" to help startup leaders develop plans, earn alignment and execute effective planning cycles every time.
The 6 Decision-Making Frameworks That Help Startup Leaders Tackle Tough Calls

The 6 Decision-Making Frameworks That Help Startup Leaders Tackle Tough Calls

Startup leaders make tough calls every day. We spoke with 6 top operators to gather the tactics and strategies they use to make smart decisions under pressure, garner trust with stakeholders and execute with conviction.