All of our Customer feedback articles

Product

ClassPass’ Founder on How Marketplace Startups Can Achieve Product/Market Fit

It's rarely a straight line to product/market fit. Here are ClassPass founder Payal Kadakia's hard-won tips for marketplace startups that helped her guide her company from a near-bust to a $470M game-changer.

Sales

Pricing Lessons from Working with 30+ Seed and Series A B2B Startups

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.

Product

User-First Monetization — Lessons from Instagram and Strava

James Quarles played a crucial role in creating Instragram's multi-billion dollar business model. Now CEO of Strava, he's sharing the fundamentals of healthy monetization for startups.

Management

Four Categories You Need to Nail for Healthy Startup Growth — and Top Tips for How to Do It

Mike Brown managed all facets of Uber's business in Asia for four years as it went from $0 to billions. Here are his key takeaways for early startups to lay the groundwork for healthy growth.

Product

Here's Why Zola Cherishes its NPS Detractors as Much as its Promoters

Zola CEO and co-founder Shan-Lyn Ma's commitment to customer satisfaction goes back beyond her time at Gilt and Chloe + Isabel. But at Zola, her team and she have really zeroed in on NPS detractors — and discovered how much they can drive growth. Here's how.

Sales

Start Up on the Right Foot — Build a Customer Advisory Board

Sales leader Peter Kazanjy on creating a group that will ensure you're building a product your customers want, need and will buy.

Product

Cognitive Overhead is Your Product’s Overlord — Topple it With These Tips

Google Photos' Product Lead David Lieb cut his teeth on an app that allowed users to swap contact information by physically bumping phones. Drawing from Bump and other startups, Lieb shows how user adoption and virality can come from stripping cognitive overhead from products.

Product

ClassPass’ CMO on How and When to Invest in Product Marketing

ClassPass CMO Joanna Lord covers the essentials on product marketing for teams struggling to define, implement and launch the function at their startup.

PR & Marketing

What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack

As one of Silicon Valley's most sought-after brand strategists, Julie Supan has helped some of tech's fast-growing companies find their high-expectation customer — and optimal position in the market.

PR & Marketing

The Case For Startups to Put CX at Their Core

At eero, the Customer Experience (CX) team is known as the "truth squad." Here's how its CEO and Co-founder Nick Weaver and Head of CX Dana Lindsay built and scaled an essential — but often overlooked — discipline at startups.

Sales

The Most Surefire Way I’ve Found to Win Enterprise Deals

General Assembly's Anand Chopra-McGowan shares the tactics that helped GA tighten its sales cycle to win big enterprise clients.

Design

Here’s How Asana Won With Its Product Redesign

Redesigns are difficult and inevitable. Product manager Sam Goertler shares how Asana successfully executed its redesign with a unique, iterative approach.