All of our Customer acquisition articles

The Price is Right: Essential Tips for Nailing Your Pricing Strategy

The Price is Right: Essential Tips for Nailing Your Pricing Strategy

From buyer personas to feature preference surveys, Price Intelligently Co-founder and CEO Patrick Campbell offers indispensable tips on how to get pricing right.
The New 'Must Haves' for Mobile Apps to Succeed Today

The New 'Must Haves' for Mobile Apps to Succeed Today

Sophie-Charlotte Moatti has built mobile products at one flagship name after another — including running notifications for Facebook. Here are her must haves for mobile apps.
The Goldilocks Effect and How to Harness Social Influence

The Goldilocks Effect and How to Harness Social Influence

Wharton professor and bestselling author Jonah Berger shines a light on the hidden forces that shape our behavior. Here he explains why it's best to influence — and be influenced — by increment.
The Three Frameworks You Need to Kick-start Sales

The Three Frameworks You Need to Kick-start Sales

TalentIQ VP of Sales Whitney Sales offers three indispensable exercises for startups seeking to build their early sales function and tally their first deals.
Answers To Your Tough Questions About Growth — Learned While Scaling Eventbrite’s $5B+ Growth Engine

Answers To Your Tough Questions About Growth — Learned While Scaling Eventbrite’s $5B+ Growth Engine

Brian Rothenberg is a growth guru, having revved up customer acquisition at both TaskRabbit and now Eventbrite. Here, he answers the hardest questions he often gets.
Build Your User Base with These Human Behavior Hacks

Build Your User Base with These Human Behavior Hacks

As Director of User Experience at Yammer (and therefore Microsoft), Cindy Alvarez spends her time thinking deeply about why people do what they do. Here's what she's learned.
Indispensable Growth Frameworks from My Years at Facebook, Twitter and Wealthfront

Indispensable Growth Frameworks from My Years at Facebook, Twitter and Wealthfront

Wealthfront's VP of Growth Andy Johns outlines the three mandatory skills of a growth leader.
This Is How You Design Your Mobile App for Maximum Growth

This Is How You Design Your Mobile App for Maximum Growth

Primer CEO Kamo Asatryan has helped dozens of mobile apps achieve explosive growth. Here are his go-to tips.
Expensify’s CEO on the Tactics that Doubled its Customer Base in Just Six Months

Expensify’s CEO on the Tactics that Doubled its Customer Base in Just Six Months

Expensify Founder and CEO David Barrett dispels five myths about user acquisition and shares atypical truths about how to attract and retain new customers.