All of our Creativity articles

12 Frameworks for Finding Startup Ideas — Advice for Future Founders

Hoping to start a company someday? We’ve gone back through our archives to surface the best advice on problem selection from first-time entrepreneurs and repeat-founders.

Our 6 Must Reads for Hiring Tactics that Break the Mold

Hiring at early-stage startups isn't getting easier. And while there's plenty of advice out there, it's tough to find tactics that make a mark. We've assembled the best tips from leaders who've gone off the beaten path in search of unconventional practices and fresh perspectives for every stage of t

The Simple Tool That Revives Employee Motivation

At Pinterest and LinkedIn, product leader Jack Chou learned firsthand how vital it is to zero in continuously on what keeps people motivated as a company scales. Now Head of Product at Affirm, here are the four components of workplace motivation that he leans on from the start.

What Your Startup Can Learn from Astronauts, The Daily Show, and the Coach of the Boston Celtics

Organizational psychologist and Wharton professor Adam Grant jumps into unconventional workplaces to surface insights that'll help the rest of us work smarter and better.

How Food52 Strikes a Winning Balance Between Content and Commerce

Food52 co-founders Amanda Hesser and Merrill Stubbs have always led with engaging content, confident that sales would follow. Here's what startups can learn from them on how to connect content and commerce to build a brand.

How New Startups Can Win at PR — Advice from a 20-Year Comms Career

Terra Carmichael leverages two decades of comms experience with companies like Eventbrite, Yahoo, Mattel, Nike and more to dispense advice to young startups finding their footing with the press.

Our 6 Must Reads to Build a Brand That Breaks Through the Noise

Building a brand is vital for startups, as they challenge incumbents in an existing industry or attempt to define a new one. Getting the right branding formula can feel more like an act of sorcery than strategy. This roundup provides some practical tips and process.

Box’s VP Engineering on Biohacks For A Better Career

If your morning or nightly routine sounds about as far removed from your work life as you can get, think again. Biohacks, from blue-light blocking glasses to morning sessions in a sauna, add up — and can help you navigate not just your job, but a long, productive career.

The Rewards of Creator-Driven Cultures — And The Engineers That Can Deliver Them

From the earliest web browsers to cookies, JetInsight Co-founder and CTO Lou Montulli developed some of his most pivotal and enduring work in creator-driven cultures. Here, he covers how to create that environment — and why engineers must lead the way.