All of our Community articles

How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks

We peel back the layers of Notion’s multifaceted marketing strategy, diving deep into three distinct channels that have helped power its meteoric rise: community, influencer marketing, and growth and analytics.

Live Tinted’s Path to Product Market Fit: How to Build a Loyal and Passionate Community Before You Even Have a Brand

Live Tinted co-founder and CEO Deepica Mutyala sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how she built a loyal and powerful customer base long before she ever had a product to sell.

The 5 Phases of Figma’s Community-Led Growth: From Stealth to Enterprise

Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the seeds with power users in stealth mode all the way to layering a sales motion and moving upmarket.

A Founder’s Step-by-Step Guide to Getting Your First 1,000 Community Members

Pivots, MVPs and Community: How Joseph Quan, Founder & CEO of Knoetic, got his startup back on track by making community his wedge. He shares his hard-won wisdom and his six-step guide for building a community like a product.

Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need

Community experts, go-to-market leaders and founders everywhere are facing a new challenge: quickly spinning up virtual events and online communities that feel unique and valuable.

From Instant Pot to Instagram: Critical Lessons in Startup Community Building

Bailey Richardson (an early Instagram hire and current partner at People & Company) has studied ordinary people who started extraordinary communities. Here, she shares the nuts and bolts of how startups should approach community building, highlighting eight valuable lessons on how the best communiti

What Sweetgreen Can Teach Startups About Scaling Intimacy

Co-founder Nathaniel Ru draws on his experience scaling Sweetgreen to offer startups a clearer window into how rapidly growing companies can stay connected with customers, partners and employees.

User-First Monetization — Lessons from Instagram and Strava

James Quarles played a crucial role in creating Instragram's multi-billion dollar business model. Now CEO of Strava, he's sharing the fundamentals of healthy monetization for startups.

The Don’ts That Turned Alexis Ohanian into the Leader He Is Today

Alexis Ohanian is back at Reddit and excited to pick up where he left off. As he starts this new chapter, he's looking back at the things he DIDN'T do that made all the difference.