All of our Brand articles

Our 6 Must Reads to Build a Brand That Breaks Through the Noise

Our 6 Must Reads to Build a Brand That Breaks Through the Noise

Building a brand is vital for startups, as they challenge incumbents in an existing industry or attempt to define a new one. Getting the right branding formula can feel more like an act of sorcery than strategy. This roundup provides some practical tips and process.
This Brand Strategy Can Make Your Startup Look Bigger Than It Is

This Brand Strategy Can Make Your Startup Look Bigger Than It Is

As a founding partner of Rock Health and seasoned consultant, Leslie Ziegler has helped brand dozens of startups. Here's what the success stories had in common.
Our 6 Must Reads on Content Marketing

Our 6 Must Reads on Content Marketing

Exceptional content marketing — and its accompanying, loyal audience — takes time to build. Here are six tips to help you start creating resonant and enduring content today.
Credit Karma's CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here's How

Credit Karma's CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here's How

Kenneth Lin was determined to make Credit Karma a compelling brand in a boring industry, but he had to be scrappy about it too.
What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack

What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack

As one of Silicon Valley's most sought-after brand strategists, Julie Supan has helped some of tech's fast-growing companies find their high-expectation customer — and optimal position in the market.
How to Save Your Company From A Communications Crisis

How to Save Your Company From A Communications Crisis

Company crises — like wildfires — are complex developments that can progress in unexpected ways. Simple's Head of Communications Krista Berlincourt outlines the principles and practices that can help triage and tackle any incident.
This Is How You Design a Lasting Brand — An Inside Look at Gusto's Reinvention

This Is How You Design a Lasting Brand — An Inside Look at Gusto's Reinvention

Gusto CEO Josh Reeves reveals the months-long process the company used to change its identity for the better without losing customers or momentum.
Draw The Owl and Other Company Values You Didn’t Know You Should Have

Draw The Owl and Other Company Values You Didn’t Know You Should Have

Twilio CEO and Co-founder Jeff Lawson brings precision, power and process to company values.
Three Moves Every Startup Founder Must Make to Build a Brand That Matters

Three Moves Every Startup Founder Must Make to Build a Brand That Matters

Google and Square's former marketing maven Arielle Jackson shares a set of vital branding exercises.