All of our Brand articles
A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup
Startup marketing experts Sarah Emmott and Holly Chen share a multi-step process for how to craft a brand and performance marketing strategy, including how to set goals, allocate the right budget, and measure success.
"Take Control of Your Desk," And Other Career Tips for ICs, Managers & Founders
After an 11-year career as an HR exec at Splunk, Shreya Iyer unpacks her comprehensive guide to startup career growth, with tailored tips for candidates approaching career planning, managers looking to retain top talent, and startups carving out their career development plans.
Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes
After working with hundreds of startups on brand strategy, Arielle Jackson shares the most common early marketing missteps that founders make. From how to articulate your product benefit and clarify your company's purpose, to tips for infusing your brand with personality and making your launch annou
The Design Leadership Playbook: How to Hire, Onboard & Manage a High-Impact Design Org
From the high-level perspective of what makes for a great design leader, to the tactical suggestions around the slide that needs to be in your portfolio presentation, Twilio & Segment's Hareem Mannan shares useful advice for every stage of a designer's career.
A Founder’s Step-by-Step Guide to Getting Your First 1,000 Community Members
Pivots, MVPs and Community: How Joseph Quan, Founder & CEO of Knoetic, got his startup back on track by making community his wedge. He shares his hard-won wisdom and his six-step guide for building a community like a product.
The Playbook This Startup Used to Get Their Founders on 100+ Podcasts in 6 Months
When it comes to turbocharging brand awareness for your startup, think podcast Interviews over ads. Tom Griffin, Head of Partnerships at Levels makes the case for why you should do a podcast tour for your startup, with a step-by-step guide for getting it right.
The Playbook for Hiring the Right Marketer at the Right Time for Your Startup
Should you hire a brand, product or growth marketer, and how do you know when you've found the right candidate? Maya Spivak, former marketing leader at Segment and Wealthfront, unpacks her frameworks for identifying the type of marketer your startup needs, interviewing and closing candidates.