All of our Asana articles

Build Your Culture Like a Product — Lessons from Asana’s Head of People

Build Your Culture Like a Product — Lessons from Asana’s Head of People

Anna Binder, Asana's Head of People and the company's first HR hire, shares her step-by-step approach to intentionally building the company culture.
The Startup’s Guide to Customer Advocacy: How to Get Closer to Your Champions

The Startup’s Guide to Customer Advocacy: How to Get Closer to Your Champions

Customer advocacy is more than just case studies. Kalina Bryant (formerly of Asana, Talkdesk and Marketo) shares tactical advice for turning customers into advocates, with tailored pointers for startups on a budget.
From Exec Roles to Board Seats — Lessons for the Startup C-Suite from Zendesk, Guru, eBay, & More

From Exec Roles to Board Seats — Lessons for the Startup C-Suite from Zendesk, Guru, eBay, & More

Anne Raimondi has led teams at SurveyMonkey, Zendesk, Guru, and eBay, in addition to sitting on the board for Asana, Patreon and Gusto. Here, she shares her most critical leadership lessons for scaling up as an executive, while also diving into her playbook for building impactful boards.
Here’s How Asana Won With Its Product Redesign

Here’s How Asana Won With Its Product Redesign

Redesigns are difficult and inevitable. Product manager Sam Goertler shares how Asana successfully executed its redesign with a unique, iterative approach.
Asana’s Head of Talent on the Secrets to Finding a Great Startup Recruiter

Asana’s Head of Talent on the Secrets to Finding a Great Startup Recruiter

Asana's Andy Stoe on how startups can bring recruiting in-house, including where to look for a first hire and interview questions.
Asana’s Justin Rosenstein on the One Quality Every Startup Needs to Survive

Asana’s Justin Rosenstein on the One Quality Every Startup Needs to Survive

Asana Co-founder Justin Rosenstein on the critical need for clarity within startups and how to achieve it as you scale.