All of our Arielle Jackson articles
Storytelling as a Craft: Advice from 5 Experts on How to Tell a Compelling Business Story
Every startup leader should practice flexing their storytelling muscles. To help warm these muscles up, we’ve rounded up some of our best advice about storytelling in business that’s been featured in the Review.
Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes
After working with hundreds of startups on brand strategy, Arielle Jackson shares the most common early marketing missteps that founders make. From how to articulate your product benefit and clarify your company's purpose, to tips for infusing your brand with personality and making your launch annou
So You Think You’re Ready to Hire a Marketer? Read This First.
As First Round’s Marketing Expert in Residence, Arielle Jackson often helps early-stage founders navigate the search for a full-time marketer of their own. From the when and the why to the who and the how, Jackson offers a crash course on every aspect of the marketer hiring process.
