All of our Amazon articles

How to Build an Invention Machine — 6 Lessons That Powered Amazon’s Success
Former Amazon execs Colin Bryar and Bill Carr helped build the "invention machine" that enabled the company to successfully launch everything from AWS to the Kindle. Here, they share granular advice and concrete takeaways for startups looking to alter their own trajectories.

A Field Guide to Identifying and Integrating Independent Board Members
Amazon veteran Michelle Wilson serves as an independent board member for Pinterest, Okta and Zendesk. From how to find independent board members to when to bring them on, here's what she tells startups that ask about this critical board role.

Amazon’s Friction-Killing Tactics To Make Products More Seamless
Amazon director Kintan Brahmbhatt, who's helped develop and refine the product strategy behind the Alexa and Amazon Music, explains the ways in which friction can live in your product, throwing roadblocks in a user's path to becoming a customer. He explains how to uncover counterintuitive insights t