All of our Amazon articles

How to Build an Invention Machine — 6 Lessons That Powered Amazon’s Success

Former Amazon execs Colin Bryar and Bill Carr helped build the "invention machine" that enabled the company to successfully launch everything from AWS to the Kindle. Here, they share granular advice and concrete takeaways for startups looking to alter their own trajectories.

Veteran CTO (with Multiple Successful Exits) Answers Your Top Startup-Building Questions

Adil Ajmal has built several standout technical organizations from scratch to successful acquisition. Here, he answers the toughest questions from our community.

A Field Guide to Identifying and Integrating Independent Board Members

Amazon veteran Michelle Wilson serves as an independent board member for Pinterest, Okta and Zendesk. From how to find independent board members to when to bring them on, here's what she tells startups that ask about this critical board role.

Amazon’s Friction-Killing Tactics To Make Products More Seamless

Amazon director Kintan Brahmbhatt, who's helped develop and refine the product strategy behind the Alexa and Amazon Music, explains the ways in which friction can live in your product, throwing roadblocks in a user's path to becoming a customer. He explains how to uncover counterintuitive insights t

The Anatomy of the Perfect Technical Interview from a Former Amazon VP

Neil Roseman, former VP for Amazon and Zynga, has interviewed hundreds of technical candidates. Here's what he learned.

Head of Amazon Web Services on Finding the Next Great Opportunity

Amazon's James Hamilton reveals the many opportunities for innovation nested within cloud computing.

Mechanize Your Hiring Process to Make Better Decisions

Hiring the best is hard because there's so much human variation. Amazon's Anurag Gupta shares a system that always raises the bar.