Narrowing in on a market and finding the right customer. Building out the first version of the product. Teaching yourself how to bring it to market. Trying not to get lost on the journey to product/market fit. Sticking to a consistent vision, even as you eye new markets and product ideas.
These are just a few of the challenges that pave the path of the PM-turned-founder. Ryan Glasgow knows it well. He started his career as the founding product manager at five different startups, including Vurb (later acquired by Snapchat) and Weebly (later acquired by Square).
In 2018, he left the life of a serial early-stage PM behind and set out to build the tool he’d always wanted. As the founder and CEO of Sprig (formerly UserLeap), Glasgow and his team have created an all-in-one product research platform that helps PMs, user researchers, and growth marketers launch microsurveys, test concepts, and conduct video interviews to uncover customer insights faster.
As seed supporters of Sprig (and avid users of their product — you've likely spotted our micro-survey at the bottom of this very newsletter), we here at First Round have had an inside look at this product’s journey from a PM’s idea on paper to a tool that’s used by more than 500 customers like Dropbox, Adobe, and Loom.
In this exclusive interview, Glasgow takes us through that trajectory, tackling the tough questions product builders face in every stage of getting a startup off the ground, from segmentation and MVPs, to product/market fit and second products. (Read on for a quick preview of his takeaways below.)
As always, thanks for reading and sharing!
-The Review editors